Passive income, the Holy Grail of personal finances. Who wouldn’t want to make money from all those old photos without having to lift a finger? With that in mind, I’m going to share with you my own experiences as a casual photographer selling my existing back catalog of digital photos online. It’s been an interesting experience to say the least and I even made a little money.
As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of “leaked” tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened.
In what seems like a clear reference to a case where an Apple engineer left a prototype iPhone in public in 2010. In the commercial, a Fujifilm engineer, still dressed in a colorful Hawaiian shirt and lei, leaves the $6,000 camera at a breakfast buffet in Oahu.
In the iPhone case, a 27-year-old software engineer who was at the time field-testing Apple’s unreleased fourth-generation iPhone accidentally left it at the bar of a German restaurant in Redwood City, California. It is one of the few documented examples of Apple’s now-legendary sphere of secrecy was breached.
In the commercial, the camera thieves threaten to (and actually start to) delete sensitive Fujifilm product launch imagery unless their demands are met. Capitulating, the Fujifilm employees eventually ask to hear what the thieves want.
The commercial takes a turn for the silly when the demands are just for the camera to retail for $6,000, which was Fujifilm’s intent the whole time.
Fujifilm missed an opportunity to poke fun at data leakers like FujiRumors, who had posted pricing and photos of the camera well ahead of the product’s official announcement. The commercial could have shown the thieves threatening to share photos of the camera online instead of deleting the company’s treasured launch content, which is a more realistic scenario.
That aside, the commercial is a funny and lighthearted take on tech product launches and is extremely well produced. If you’re interested in reading more about the FujiFilm GFX100S, you can read PetaPixel’s full coverage of the camera here.
Commercials don’t have to be powerful and emotional works of art, but they are often much more successful if they are. Leica’s latest 1-minute ad is just that: an evocative reminder of photography’s value to society.
The commercial reminds viewers that this world we live in is everyone’s world, and the emotions and feelings that are a part of living here as humans can vary between overwhelming joy and the deepest pits of despair. The thing about being human is the ability to experience that whole spectrum and process those feelings.
Leica’s commercial captures that feeling by showing those emotions to us through powerful imagery. It’s one thing to hear the word happiness, it’s another to hear it while seeing an image of pure joy.
The commercial and associated campaign is called “The World Deserves Witnesses.”
“A witness, someone who sees what others simply watch,” the company writes in a description of the campaign. “When Leica invented the first 35mm camera in 1914, it allowed people to capture their world and the world around them and document its events, no matter how small or big they were. Today, as for more than one century, Leica keeps celebrating the witnesses, the ones who see the everyday beauty, grace and poetry, and the never ending irony and drama of our human condition, and bring their cameras to the eye in order to frame it and fix it forever.
The campaign page features several of the images shown in the video and delves into the stories behind their capture. Even though this is an ad that is clearly designed to sell us a Leica camera, it’s hard to not be taken in by the overarching message.
Photography is important, and Leica continues to remind everyone of that.
Google wanted a way to encourage Google Photos users to look back on their cherished memories, so they got Nickelback to record a new parody version of their hit song “Photograph.” You can hear the 1-minute parody above.
The original “Photograph” was released by the Canadian rock band back in August 2005 as the first single from their 5th studio album, All the Right Reasons, and it went on to top multiple charts in the US.
Here’s the official music video for the original song, which has over 55 million views on YouTube:
Here are the lyrics for the new parody song, titled “Google Photos — Look at your photographs”:
Look at this photograph
Every time I do it makes me laugh
Must have shot a million more
Of my dessert but I don’t know what for
And this is where we come from
These matching suits are looking pretty dumb
Falling down the photo rabbit hole
Is it my hair or just a ramen bowl.
Oooohh, my eyeeees
Every memory regretting all my hair styles
If you wove it all together, it would go for miles
It’s hard to braid it, time to shave it.
Good-bye / Highlights
Every memory we never have to look for
They no longer have to spread out on the bedroom floor
It’s time to say it, gotta say it
Good times, Good times
Look at this photograph
Every time I do it makes me laugh
“Fifteen years ago, we had no idea that the photos on our mobile devices would become such a ubiquitous part of all of our lives,” Nickelback lead singer Chad Kroeger says. “When Google approached us with the idea about marrying the song with Google Photos we felt like it would be a fun and nostalgic way to give the song a lyrical refresh and share some of our favorite memories.”
Welcome to another Critique the Community! For this contest we want to see your best photos that represent high end e-commerce. Sure, you can submit images shot on pure white but we are looking for those hero shots that you’d see on the front of online stores and digital catalogs. Feel free to submit images of clothing, electronics, services, products, or anything else that might sell online site unseen.
Each photographer is allowed to submit up to three images. Please remember to write a bit about how you created the image in the description otherwise your images will not qualify…