Every few years, some brilliant young mind at an ad agency decides that the best way to promote the imaging capabilities of the latest and greatest upcoming smartphone is to create a series of campaign images on the phone. At this point, it’s a convention but proves the point: “This camera is so great that anyone can take great images with it. You know you want to be that person!”
In what is the latest in a line of brand partnerships, Polaroid today announced a collaboration with sandal company Teva that features “nostalgic” design elements and a Polaroid 600 camera that puts a spotlight on sustainability by using professionally refurbished parts.
While Polaroid has also announced new standalone products like the Polaroid Go or brought back older products like Round Frame film, the company has also continued to expand to more partnerships and collaborations. Recently it launched a Mandalorian-themed camera in partnership with Disney, and it also dipped its toe into the fashion space in a major collab with Lacoste that put the famous clothing brand’s logo onto a camera and Polaroid colors and imagery on Lacoste clothes.
Similar to its arrangement with Lacoste, the Polaroid and Teva partnership combines Polaroid’s “rich nostalgic heritage” with Teva sandals and vice versa, while both brands prominently tout a message of sustainability. On Teva’s side, its sandals use the classic Polaroid rainbow spectrum of color and combine them with Teva’s “adventure-seeking DNA” and are made with recycled materials, specifically the Repreve recycled plastic yarn used on the straps. Called “the capsule collection,” these Teva sandals are available in two formats: the Original Universal Polaroid in Grey and the Midform Universal Polaroid in Red.
“The water-friendly styles feature the iconic, functional 4-point webbing upper silhouette, an EVA midsole, and a rubber outsole for all-day comfort and versatility,” Teva writes. “The bold grey and red base colors pop with a custom Polaroid Color Spectrum webbing on the heel strap.”
On Polaroid’s side, the Teva x Polaroid 600 instant analog camera, as the company calls it, is made from “original Polaroid electronics that have been professionally refurbished and tested.” The camera also has prominent co-branding with Teva as you can see below:
It features the classic Polaroid Color Spectrum and the strap is made with the same Repreve recycled yarn found on the Teva sandals and is included with the camera.
Just as with the Lacoste launch campaign, Teva appears to have photographed many of its sandals images with a Polaroid:
Great portraiture can be created with anything from natural light to a studio full of the most expensive equipment, but if you — like most photographers — are closer to the natural light setup than a high-end studio, perhaps this video might show you just what you can produce with one, cheap light.
Polaroid and Lacoste have announced a partnership that combines the “vibes” of the fashion brand with a classic Polaroid instant camera. The companies say that this cheerfully-themed collaboration is in an effort to “leave 2020 behind.”
In what is being jointly launched with Lacoste’s 2021 Spring collection, the Polaroid collaboration device is a Limited Edition Polaroid 600 instant film camera that sports a very unique green and red colorway that, when the cover/flash is popped open and ready to shoot, looks like Lacoste’s iconic crocodile logo. It is currently available in Europe for 150 Euro. It’s at first very ostentatious and even a little gaudy, but almost like the popularity of UglyDolls, the camera is almost cute in spite of that.
This collaboration isn’t one-sided, as Lacoste has a set of new clothing designs that are based on Polaroid that it calls “Lacoste Live.” According to Lacoste, for this Spring 2021 collection, the company “dug deep into this legendary, high-color, and cultural heritage.” The design is inspired by Polaroid’s famous rainbow logo from its first instant color film developed in 1963, the Lacoste x Polaroid collection centers around the distinctive blue, green, yellow, orange, and red rainbow.
Even further, the partnership wraps in and around itself as Lacoste commissioned photos for the fashion line to be shot on Polaroid. So in summary, it is a new line of Polaroid-themed clothing photographed by a Polaroid that is themed like Lacoste.
“Accompanying the collection is a visual campaign shot by Simon Schmitt in Marseille, featuring dancers and skaters creating a jigsaw in perpetual movement one frame to the next, image by image,” the two companies explain. “United by the notable Polaroid rainbow spectrum and the Lacoste pieces within the collection, each picture is a tribute to joy, boldness, and freedom.”
The full set of campaign photos are below and it’s hard to not get wrapped up in the nostalgia of the images.
The two companies have also set up a Lacoste x Polaroid Instagram Filter that can be found here.
Fashion magazine W sparked a great deal of ridicule recently over the celebrity portraits in its latest Best Performances issue — photos criticized as being uninspired, of poor taste, technically flawed, and amateurish. That may all be true, but it was also intentional — that’s just photographer Juergen Teller’s trademark style…
W Magazine‘s latest annual Best Performances issue features portraits of Riz Ahmed, Jacob Elordi, LaKeith Stanfield, Jonathan Majors, Steven Yeun, Michelle Pfeiffer, Sacha Baron Cohen, Tessa Thompson, and more. The celebrities are seen posing in various mundane locations on a nondescript sidewalk.
“these photos are absolutely awful….not one of these stunning people have been done justice…like not even close”
“fire everyone involved with these photoshoots”
“I’m going to report this account everyday until yall get a new photographer”
“These are the worst photos I’ve seen in a magazine spread ever lmao”
“This has to be a social experiment… my dog could take this photo”
“I’m starting to think the creative team got locked out of their photo studio and had to shoot all of the celebs on the street with an iPhone 4s.”
What most of the commenting critics may not know is that the portraits are intentionally “bad.” The photographer behind them was German fine art and fashion photographer Juergen Teller, who has made a name for himself internationally by snapping the same kind of “amateurish” snapshots regardless of how famous or powerful his subjects are.
“Since the beginning his career in the late 1980s, Teller has blurred the boundaries between his commissioned and personal work in his numerous campaigns, editorials, publications and exhibitions,” Wikipedia states. “Teller treats all of his subjects — family members, celebrities, and himself with a uniform style of grit, raw emotion and humor that has become his iconic and recognizable aesthetic.”
English actor Riz Ahmed revealed on Twitter that his shoot with Teller lasted all but 20 seconds.
“These weren’t the kind of photos that you’d post on Instagram; they were the kind of pictures that a friend might take of you, upload to their story, and then tag you in,” writes Naomi Fry of The New Yorker. “As I clicked through the images, I marveled at Teller’s coherent vision. For the past thirty years, he has taught us that being just a little bit ugly is cool.”
“If you don’t get Juergen Teller’s shoot, maybe Instagram rotted your brain,” writes Highsnobiety. “Teller’s aesthetic has hinged around breaking the fourth-wall between celebrity and non-celebrity by framing his subjects as candid ‘real people.’ They eschew the trappings of a glam squad, photoshop, and meticulously detailed creative direction informing every shot.”
The Internet has since responded to Teller’s recent W Magazine shoot with humorous meme examples of its own:
Teller’s photos have continually caused controversy over the years, but his style (or lack thereof) has definitely been working — the 57-year-old photographer is now one of the world’s most famous and successful photographers. And with social media buzzing about W Magazine‘s latest issue, we’re guessing the publication isn’t complaining about the results either.
Planning any shoot can be intricate and stressful, but fashion editorials sometimes take that even further with the level of preparation you need. Well, here are some key tips on how to better plan that sort of shoot, with some behind the scenes footage.
YouTube and photography blogs seem to be all stocked up with quick BTS videos these days. We see photographers swinging lights around and talking about post, but I don’t think we see enough of their thought processes. Here, with Nathan Elson, we get a little bit of everything.
A few days ago Patrick and I posted two images and asked you to vote on your favorite. What we didn’t tell you was that one was taken with an iPhone and the other was taken with a Nikon D850. The majority of you chose the iPhone shot as the better photo.